This Program Changed Lives!

Kieta’s Story: “This bike makes it easier for me to get where I need to go.”

Let’s Bring It Back — Together.

The first round of Atlanta’s E-Bike Rebate Program helped hundreds of residents gain access to affordable, sustainable transportation. But the work isn’t done. Let your City Councilmember know you support funding a second round. Send an email today. If you need to find your councilmember, click the link below. 

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What was the Atlanta E-Bike Rebate Program?

An equity-focused instant rebate program designed to increase transportation options for City of Atlanta residents by providing affordable access to e-bikes

The 2024 program, the product of years of advocacy by Propel ATL, was intended to remove financial barriers to e-bike ownership, reduce transportation costs, and promote a shift from car-dependent travel. Funded by a $1 million investment from the Atlanta City Council, it was was administered by the Atlanta Regional Commission with education and outreach provided by Propel ATL. Propel is currently advocating for the next round of funding for this popular program. Find your Atlanta City Councilmember and ask them to support this popular initiative! 

Highlights from the Atlanta Regional Commission's Atlanta E-Bike Rebate Program 2024 Year-End Report:

• • The program proved to be highly popular. In all, 11,065 Atlanta residents applied for a rebate, about 2% of the city’s population. Applications were received from nearly every city neighborhood.
  • Rebate recipients are driving less and riding frequently. Those surveyed said they have reduced their frequency of driving to work or school by about 40%, and nearly three-quarters (74%) are riding their e-bikes at least two days per week.
  • The program primarily served low- and moderate-income residents. In all, 82% of total rebate funds redeemed were redeemed by income-qualified individuals earning 80% or less than the area median income. That’s above the program’s 75% target.
  • The program provided an economic boost for local bike shops. In total, the redeemed rebates led to more than $1.2M in bike and accessory sales at the 12 participating bike shops in the City of Atlanta.
  • About a third of rebate recipients chose cargo e-bikes, which offer increased utility. Of the 579 rebates redeemed, 194 were for cargo e-bikes, which are designed to carry additional passengers or weight.

How the Atlanta E-Bike Rebate Program got its start

2022: Inspired by the success of cities like Denver and Boston, Propel ATL began conversations with Atlanta city council members about the possibility of starting a program to foster e-bike affordability in Atlanta.

December 2022: Following months of advocacy by Propel ATL and its supporters, Atlanta City Council introduced legislation to launch an e-bike rebate program for Atlanta residents. A working group, which includes Propel ATL and other organizations, formed to make recommendations based on lessons learned in other cities.

October 2023: City Councilmember Matt Westmoreland introduced a resolution calling for a $1 million city of Atlanta pilot e-bike rebate program to be managed by the Atlanta Regional Commission (ARC). Propel ATL led outreach, engagement, and education. The program prioritized equity by dedicating a majority of rebates to low-income households and by providing an upfront “point-of-sale” rebate.

January 2024: Atlanta City Council approved the e-bike rebate program.

June 16, 2024: The program launches, administered by the Atlanta Regional Commission. Atlanta became the first city in Georgia to offer e-bike rebates and the third in the Southeast, joining Tampa, Fla. and Raleigh, N.C.!

2025: The Atlanta Regional Commission releases its report on the program, indicating success on all metrics, from equity to reducing everyday driving. Given the persuasive evidence, Propel ATL advocates for more funding to continue the program. You can help! Contact your City Councilmember to share your support.  

Photos: Edison Bicycles